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Philosophy


At WOOA, we value every personal connection.

Care begins with a genuine consultation, where trust is built through honesty and careful listening.

Our medical team includes graduates of Seoul National University College of Medicine, who combine scientific expertise

with a deep understanding of people to help patients regain both their natural appearance and confidence.


Philosophy

At WOOA, we value every personal connection.

Care begins with a genuine consultation, where trust is built through honesty and careful listening.

Our medical team includes graduates of Seoul National University College of Medicine, who combine scientific expertise with a deep understanding of people to help patients regain both their natural appearance and confidence.

The Essence of Medicine Begins with a Meeting
Medicine, at its heart, begins with a meeting between people.

During his years at Seoul National University College of Medicine, our Chief Doctor,

Kim Woo Jung, came to a deep realisation through meeting countless patients.

He came to understand that true medicine is not simply the technical act of treating disease, but the work of understanding a person’s life and helping it recover.

This insight closely echoes the philosophy of Martin Buber:


“All real living is meeting.”


Guided by this belief, he chose plastic surgery as his path, a field where such encounters can unfold with the greatest honesty and depth.

  


Beyond Appearance, Towards Renewal
The beauty pursued at WOOA Plastic Surgery goes beyond what is simply visible.

The beauty pursued at WOOA Plastic Surgery goes beyond what is simply visible.

We see every procedure as an opportunity for patients to reconnect with themselves, to regain confidence and restore a sense of balance in their lives.

We listen carefully to each patient’s story, seek to understand what lies beneath, and work towards a sense of harmony that feels right for the individual.

The trust built between doctor and patient through this process is the very essence of the medicine WOOA has upheld from the beginning.

  


Respect for the Individual
WOOA’s Philosophy of Care
  • Respect — Honouring each person’s life, choices, and unique needs
  • Empathy — truly understanding how patients feel and walking the journey with them
  • Integrity — focusing on honest care and the quality of the process, not just the outcome
  • Continuity — nurturing a genuine relationship that continues long after the procedure

At WOOA, these four values shape everything we do, from consultations to surgery, ensuring every patient feels seen, heard, and supported.

  


Physicians Trained at Seoul National University 
Guided by Principles

Seoul National University College of Medicine is about more than teaching medical knowledge.

It emphasises the importance of placing patients at the centre of care and practising medicine with responsibility and integrity.

We build on this foundation by combining scientific expertise with human insight to deliver care that patients can genuinely trust, care that feels personal, considered, and dependable.

  


Beauty is WOOA.
Today, as always,
timeless elegance.
How to get to WOOA

Address

492, Gangnam-daero, Gangnam-gu, Seoul, 06119

Plastic Surgery

Mon-Thu    10:00(AM) – 07:00(PM) 
Fri                10:00(AM) – 08:30(PM) 
Sat               10:00(AM) – 05:00(PM) 
Sunday        Closed

Dermatology

Tues-Thu    10:00(AM) – 07:00(PM) 

Mon, Fri      10:00(AM) – 08:30(PM) 

Sat               10:00(AM) – 05:00(PM) 

Sunday       10:00(AM) – 05:00(PM)

CONTACT US

The Essence of Medicine Begins with a Meeting
Medicine, at its heart, begins with a meeting between people.

During his years at Seoul National University College of Medicine, our Chief Doctor, Kim Woo Jung, came to a deep realisation through meeting countless patients.

He came to understand that true medicine is not simply the technical act of treating disease, but the work of understanding a person’s life and helping it recover.


This insight closely echoes the philosophy of Martin Buber:

“All real living is meeting.”

Guided by this belief, he chose plastic surgery as his path, a field where such encounters can unfold with the greatest honesty and depth.





































Beyond Appearance,
Towards Renewal
The beauty pursued at WOOA Plastic Surgery goes beyond what is simply visible.

We see every procedure as an opportunity for patients to reconnect with themselves, to regain confidence and restore a sense of balance in their lives.

We listen carefully to each patient’s story, seek to understand what lies beneath, and work towards a sense of harmony that feels right for the individual.

The trust built between doctor and patient through this process is the very essence of the medicine WOOA has upheld from the beginning.


MeetingRespect for the Individual
WOOA’s Philosophy of Care
  • Respect — Honouring each person’s life, choices, and unique needs
  • Empathy — truly understanding how patients feel and walking the journey with them
  • Integrity — focusing on honest care and the quality of the process, not just the outcome
  • Continuity — nurturing a genuine relationship that continues long after the procedure


At WOOA, these four values shape everything we do,

from consultations to surgery, ensuring every patient feels seen, heard, and supported.





































Physicians Trained at
Seoul National University
Guided by Principles

Seoul National University College of Medicine is about more than teaching medical knowledge.

It emphasises the importance of placing patients at the centre of care and practising medicine with responsibility and integrity.

We build on this foundation by combining scientific expertise with human insight to deliver care that patients can genuinely trust, care that feels personal, considered, and dependable.


Beauty is WOOA.
Today, as always, timeless elegance.
How to get to WOOA 
Address

492, Gangnam-daero, Gangnam-gu, Seoul, 06119

Plastic Surgery 

Mon - Thu 

Fri

Sat 

Sunday                                        

AM 10:00 – PM 07:00 

AM 10:00 – PM 08:30 (Night time) 

AM 10:00 – PM 05:00

Closed 

Dermatology

Mon 

Tue - Thu 

Fri 

Sat 

Sunday

AM 10:00 – PM 08:30 (Night time) 

AM 10:00 – PM 07:00 

AM 10:00 – PM 08:30 (Night time) 

AM 10:00 – PM 05:00

AM 10:00 – PM 05:00


Contact us